The key to collecting rich content for writing customer case studies is to ask the right questions. That’s how you elicit meaningful answers that allow you to tell a story that resonates with your prospects and convinces them that you can do the same for them.
As you plan your next customer interview, here are the key questions to ask:
As you take your customers through these questions, their answers will often lead to other questions you will want to ask. If they are delving deeply into a pain point or benefit, it’s worth following them on that tangent to dig for additional details. Pain points and benefits are what your prospects share most with your customers.
If you have any questions about how to conduct customer case study interviews, feel free to reach out to me at firstname.lastname@example.org.