To AI or Not to AI?
Post by : admin | Post on : March 8, 2023 at 9:04 pm
To AI or Not to AI? From students who need to write term papers to potential authors of epic novels, artificial intelligence (AI) presents a tempting proposition. With very little work, one can go to resources like ChatGPT to generate usable outlines as well as full documents. Content generators can use these sites for just […]
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Case Study Interview Questions to Ask Your Customers
Post by : admin | Post on : February 9, 2023 at 3:25 pm
Case Study Interview Questions to Ask Your Customers The key to collecting rich content for writing customer case studies is to ask the right questions. That’s how you elicit meaningful answers that allow you to tell a story that resonates with your prospects and convinces them that you can do the same for them. As […]
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8 Tips for Streamlining SME Interviews and Reviews
Post by : admin | Post on : January 3, 2023 at 10:14 pm
8 Tips for Streamlining SME Interviews and Reviews A key factor in convincing SMEs to provide input that helps the marketing team generate content is how much of the SME’s time will be taken up. This includes the time spent interviewing SMEs to extract their valuable knowledge—which can be turned into blogs, articles and white […]
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Getting SMEs to Help Produce Marketing Content
Post by : admin | Post on : December 1, 2022 at 10:08 pm
Getting SMEs to Help Produce Marketing Content As Marketing teams know only too well, getting Subject Matter Experts to help produce content has always been a challenge. The first major hurdle is completing the interview that’s necessary to mine all the great thoughts SMEs have inside their heads—valuable information that can impress prospects
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7 Tips for Getting Customers to Say “Yes!” to Success Stories
Post by : admin | Post on : October 2, 2022 at 4:19 pm
7 Tips for Getting Customers to Say “Yes!” to Success Stories If your Marketing team finds it challenging to get customers to say “Yes!” to success stories, the seven tips below might help: Work closely with Sales and Service to identify candidates based on the feedback they get from customers. This will point to customers […]
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